Brand Guidelines
A guide to keeping our brand true to itself.
Logo
Discover how our logo embodies the
essence of our brand identity.
Colors
Typography
Suisse Int'l
A modern Swiss-inspired sans serif built for clarity, versatility, and timeless design.
License required
Imagery
Our photos show real, relatable moments of every day life with natural light, genuine emotion, and a sense of progress and trust.
Illustration
Our illustrations are minimalist line art with soft colors, geometric shapes, and friendly, stylized characters.
Best Practices
Suggested use
Ensure colors provide sufficient contrast.
Allow ample spacing around
the logomark.
Use the full logo when additional
brand context is required.
Things to avoid
Discover the visual style that captures our brand’s mood and story.
Allow ample spacing around
the logomark.
Flipping the mark to the
right side.
Using colors outside the approved brand palette.
Using fonts outside the approved typography guidelines.
Rotating the mark diagonally.
